ADDIE

Analysis

J.P. Dewane

5/29/20233 min read

ADDIE Framework Analysis

Analysis consists of:

  • Determine overall goals

  • Assess learning needs (i.e. Knowledge or performance gaps in existing or desired behaviors)

  • Identify larger audience

  • Determine delivery environment

Instructional Analysis:

1. Context Analysis

a. Needs Assessment

  1. To assure instruction is the appropriate solution given the problem presented

  2. To gain information on the characteristics of potential users, the learning environments, the perceived need for the instruction, and the instruction task before investing time and resources in the costly production of instructional materials

  3. At the end of needs assessment, the reasons for developing instruction must be very clear

Needs Assessment then leads to a Problem Statement or Learning Goals

- Problem Model o Caused by Learning

  • Yes – Question then becomes is there already instruction yes or no

  • No – Other solution is required (i.e. performance technology)

- Innovation Model o New Goals – are they appropriate

- Discrepancy Model o What are the goals? Are they being accomplished?

Based on the model you chose and determination of appropriate analysis will lead you to Development

Needs Assessment Phases:

- Define The Problem o Identify key business / educational goals not being met, individual performance goals related to unmet business goals, determine gaps in performance

- Analyze The cause of the problem o Determine cause for the gaps

Gaps can be identified thru the use of

  • Surveys

  • Interviews

  • Site visits

  • Group discussion

  • Questionnaires

  • Records, reports, or other written material

- Select Solutions to address causes o Identify and prioritize solutions to address causes

  • After gaps are identified you can identify solutions and create goals

- The goals will be clear concise statements of learner outcome that are related to an identified problem and needs assessment that aligns with important organizational needs achievable through instruction. Broad statements of what students will be able to do in the performance context, and where we want our participants to be, and the objectives are the steps necessary for getting there.

  • The goals will consist of the 5 W’s Who, What, When, Where and Why

  • Will the development of this instruction solve the problem that led to the need for it?

  • Are these goals acceptable to those who must approve this instructional development effort?

  • Are there sufficient people and time to complete the development of instruction for this goal?

b. Learning Environment Analysis

- Key point: do not design an instruction that cannot be implemented in client’s organization

  1. Methods

  • Interviews

  • Site Visits

  • Observations

  • Any other relevant methods

2. Analysis includes

  • Characteristics of instructors / trainers

  • Existing curricula

  • Hardware, equipment, resources, etc.

  • Characteristics of space (facilities / Classrooms)

  • Characteristics of school system or organization

  • Philosophy and taboos of the larger community

Though there are a variety of learning environments they all have constraints and must be understood to maximize instructional strategy, with the understanding that the learning environment will most likely be different from performance environment. Additionally, you may know learning environment the instruction will be implemented in, but sometimes you will need to determine that environment.

2. Learner Analysis

  1. Why

  • To know who your learners are and how they prefer to learn

  • To scope the intended learning tasks and learning environments

  • To know where your learners are in reference to the intended learning goals

  • To effectively determine the scope of our design

  • Common error resulting from failure to analyze the characteristics of an audience is assuming that all learners are alike. An even more common error is assuming that learners are like the designers

  1. Who are the learners

  • Gender, age, educational backgrounds, social economic status, disabilities, cultural considerations

  • What are cognitive, psychomotor, affective, and social characteristics?

  • Information collected can help determine 1. What instructional content is needed 2. Where the instruction should start

  1. What to know about learners

  • Prior knowledge / experience of the topic area

  • Attitudes toward content and potential delivery system

  • Motivation to learn

  • Educational and ability levels

  • General learning preferences

  • Attitudes toward the organization giving the instruction

  • Group characteristics

  1. 4 major areas of learner characteristics

  • Cognitive – mental / intellectual capabilities

  • Physiological – physical capabilities

  • Affective – attitudinal considerations

  • Social – important for group work

  1. Motivation drives learning and directly effects learning efforts.

  • Often neglected in instructional design (ID)

  • Intrinsic vs extrinsic motivation

  1. Cognitive Style

  • Though we can agree that learns have different cognitive styles, it is also true that we can not develop an ID system that is specific to each one. So, we need to focus on incorporating sensory modality that is learner-centered and based on prior knowledge. This will allow for the maximization of learning regardless of cognitive style.

3. Task Analysis

  • 4 steps

  1. Identify the tasks

  2. Breakdown the tasks

  3. Identify steps in subtasks

  4. Review your task analysis

  • Key factors to take into account in each step

  1. Frequency – how frequent is task preformed

  2. Difficulty – what is the level of proficiency?

  3. Criticality – how important is this to overall success of the job?

Questions you should be asking:

  • What is not happening that should be happening?

  • What leads you to believe your needs will be addressed by training / education?

  • What indicators or measures of performance suggest that there is a problem?

  • What is causing this problem?

  • What solutions are most likely to close gap in results?

  • Where will the instruction take place?

  • What considerations are there affecting instructional delivery in this physical or virtual environment?

  • What resources exist? Financial? Personnel? Facilities? Equipment? Etc.?

  • Is the learning environment compatible with instructional requirement as well as learner needs?

  • Is the learning environment feasible of simulating the performance site (workplace)?